CORPORATE OVERVIEW
ReServe Interactive (formerly called Efficient Frontiers,
Inc.) specializes in Catering Software, Event Management Software, Dining
Reservations Software and Table Management Software applications for the
hospitality industry and is the only fully integrated solution for managing events
and restaurant reservations in one system. The company was incorporated in
1996 and brings more than 20 years of experience in hospitality management,
sales and service, and software engineering. ReServe Interactive hospitality
management software has been implemented in hundreds of venues across the
country including hotels, restaurants, sports and entertainment facilities,
golf clubs, cultural centers, private clubs and wineries.
EXECUTIVE PROFILES
Robert J. Edmeyer, Jr. - CEO, Chairman of the Board
Bob has occupied a seat on the Board of Directors for
ReServe Interactive since 1996,
and was elected Chairman in 2000. Prior to that, he served as Founder and
President of The Edmeyer Group, where he consulted on various business,
finance and international business development projects for such
organizations as Stanford University, Martin-Marrieta and The International
Group. Bob has extensive experience in sales and marketing management,
acquired through his 23-year career with GE Medical Systems. While with GE,
Bob chaired the Sales Training Board of Directors where he designed and
became a key instructor of the Strategic Account Management Course.
Bob holds a Bachelor of Science degree in Electrical Engineering from the
University of Minnesota and a Master of Business Administration from the
University of Pittsburgh. He serves as a member of its Board of Directors.
Beth A. Goodell - President & Chief Marketing Officer
Beth collaborated with Lynn Carter to found ReServe
Interactive in 1996 after
having spent four years at Wente Vineyards Winery and Restaurant. There she
was responsible for managing the operations in restaurant sales and
marketing, catering services, the visitor's center, the golf course and
Wente's world-class concert series. Beth's business acumen quadrupled sales
revenues in her first year at Wente and doubled them again in the following
two years. Prior to that, Beth spent seven years with Hyatt Hotels where
she held catering and sales management positions in Scottsdale, Arizona,
Denver, Colorado and Oakland, California.
Beth holds a Bachelor degree of Business Administration with an emphasis on
Marketing from Arizona State University. She also serves as an officer of
the company and is a member of its Board of Directors.
Lynn M. Carter - Executive VP & Chief Technology Officer
Lynn collaborated with Beth Goodell to found ReServe
Interactive in 1996 after
having served as Founder and President of Usable by Design, Inc., a
consulting firm specializing in the design and development of effective user
interfaces for high-tech products in a variety of industries. Prior to that,
Lynn spent ten years at GE Medical Systems where she led software
engineering design teams and served as global user-interface subsystem
leader. It was at GE that Lynn began to specialize in Human Computer
Interaction (HCI) and User Interface Design. She pioneered user-centered
design processes for the development of new medical imaging systems and
became an instructor for leading edge design techniques globally.
Lynn holds a Bachelor of Science degree in Electrical and Computer Engineering
from Arizona State University and a Master in Business Administration
from Marquette University. She serves as an officer of the company and is a
member of its Board of Directors.
Ronald R. Goodell - VP & Chief Customer Relations Officer
Ron has occupied a seat on the Board of Directors for
ReServe Interactive since 1996
and joined the company full-time in 1999 after spending three years as the
Executive Chef at the Bellevue Club in Oakland, California. There he
managed the kitchen operations and fine-tuned his computer experience in
restaurant management applications, as well as his people management skills. Prior
to that, Ron spent five years at Wente Vineyards Winery and Restaurant where
he served as the Executive Chef for Catering and Conference Services. Ron
was frequently chosen to represent Wente Bros. nationally and
internationally at food and wine expositions. Throughout his career in the
hospitality industry, Ron has always been an early adopter of technology,
understanding the competitive edge it can bring to his organizations.
Ron is a graduate of the Mitchell Technical Institute. He also graduated
with high honors from the California Culinary Academy and was selected as the
top California Culinary Student in 1989. He serves as an officer of the
company and is a member of its Board of Directors. |
