What’s your unique selling proposition? What makes you different?

Wednesday, May 26th, 2010

There are a lot of event management and dining reservation products on the market today, all claiming to do pretty much the same thing. You’ll see words like ‘efficiency’, ‘productivity’, and ‘money saving’ thrown around like birdseed in Central Park. But how many of those companies can back up those words with real action?

At ReServe, we know that there is no other product on the market that does exactly what our product does. Our technology platform is proprietary and entirely unique with intuitive features like our Event Lifecycle Technology and Smart Reservation Technology. We offer both dynamic catering & event management and dining reservation & table management software modules that were designed to easily integrate with one another to provide a comprehensive tool for users to manage all functions with one product. Not to mention more than 20 add-ons or interfaces that range from room diagramming to no-fee online dining reservation capability.

Most of all, our people help us stand out above the crowd of software providers. We still believe in a good old fashioned handshake, a voice on the other end of the line and customer service that goes above and beyond at a time when it seems to have fallen by the wayside.

We know who we are, what we do and why we do it best. Do you know your unique selling proposition? What makes you rise above the rest?

The Power of the Aha! Moment

Friday, May 21st, 2010

Have you ever been in a situation where things are moving along, the information or experience is just what you expected and then, out of the blue, you hear or see something that makes you stop in your tracks? Have you ever had an Aha! moment? A moment of clarity that changed your perspective, your attitude or the way you do something moving forward?

At ReServe, we want all of our customers to experience that Aha! moment when they are using our software. We want them to be continually blown away with every single click of a button.

We do hundreds of live demos every year with prospective customers and there is always a moment during the demo when we hear someone say “Really? I can do that?” or “Wow! That was so easy.” Today, we know that more than two-thirds of prospective customers who participate in a live demo will purchase our software within 60 days and stick with it for the long haul. Why? Because they’ve seen that our software provides Aha! moments on a regular basis and it has changed the way they do business.

When the CEO of a restaurant company can log in from his hotel room at 1:30 in the morning and see a revenue summary across all 80 of his restaurant sites, as well as comprehensive booking information for the upcoming holiday weekend and details on the restaurant’s latest marketing initiative, the power of the Aha! moment abounds.

Have you experienced your Aha! moment?

Introducing…Ron R. Goodell, VP & Chief Customer Relations Officer

Wednesday, May 12th, 2010

Today, I’d like to introduce you to Ron Goodell, our Vice President & Chief Customer Relations Officer. Ron has occupied a seat on the Board of Directors for ReServe Interactive since 1996, and joined us full-time in 1999 after spending three years as the Executive Chef at the Bellevue Club in Oakland, California. There, he managed kitchen operations and fine-tuned his computer experience in restaurant management applications.

Prior to that, Ron spent five years at Wente Vineyards Winery and Restaurant as the Executive Chef for Catering and Conference Services. Ron was frequently chosen to represent Wente Bros. nationally and internationally at food and wine expositions. Throughout his career in the hospitality industry, Ron has been an early adopter of technology, understanding the competitive edge it can bring to an organization.

Ron is a graduate of the Mitchell Technical Institute. He also graduated with high honors from the California Culinary Academy, and was selected the top California Culinary Student in 1989. He serves as an officer of the company and is a member of its Board of Directors.

Ron brings a unique perspective to our organization with his in-depth knowledge of the hospitality industry and his expertise in technology applications. He serves an important role in assisting our customers and driving the product and technical support team to provide the highest levels of service.

What’s the buzz about?

Thursday, May 6th, 2010

There’s been a lot of buzz around the office lately. Not idle chit chat or water cooler talk, but rather the buzz of productivity and communication.  Ideas are being generated at lightning speed. Collaboration is taking place around every corner. Phones are ringing, problems are being solved. Keyboards are clicking and enhancements are being made. There is progress in the air and it’s electric.

These are the days that energize and delight. With each new idea and every conversation, we are moving forward, building and expanding, reaching and resolving.

Optimism abounds, not just within our walls, but across the hospitality industry as experts speak of “turn-arounds” and economic upswings. Restaurateurs, caterers and F&B professionals are looking ahead and experimenting with new ways of doing business, unique growth strategies and powerful innovations. Everyone is focused on success and determined to come out of the darkness with spirit intact.

We are proud partners of this passionate and resilient industry. And as I listen to the latest buzz in the halls of ReServe Interactive, I am excited about what the future will bring.