Every day we take calls from prospective customers asking questions about our dining reservations, table management, catering and event management software portfolio as well as the services we offer. In many instances, people want to know what makes us different from other hospitality management software systems on the market today.
Well, in terms of the software itself, it is built on an intuitive platform, which means that the software is designed to do the thinking for our customers. It’s designed to follow the logic they would use to book an event, capture a reservation or run their dining room. It was developed from the users’ perspective rather than a software company’s perspective. We also use customer input to help us enhance our products’ functionality and benefits so our customers get the right solution and the results they expect. We know that our products and services are only as good as the real improvements they make possible for our customers.
In terms of what makes our company different, we’d like to think that our customer service stands above the rest. We still believe in a handshake and a voice at the other end of the line. Our goal has always been to make our customers’ lives easier, so providing them with hands-on training and live support is just as important as the features of our software.
When people ask us what makes us different, we let our customers do the talking.
Reserve is going well, as usual. I am beginning to wonder how they ever got along without it! I will always bring Reserve wherever I go, as it makes my job so much easier. - Royal Palm Banquets and Events
I love, love, love ReServe and am so happy to be using it again! The customer service is absolutely top notch. – Tra Vigne Ristorante
Fast, reliable, and trustworthy advice and service… Beautiful! – North Bowl Lounge and Lanes
Excellent guest service that continues on after the initial first impression is critical to our customer’s success. In addition to their self-imposed service standards, they take advantage of the features of our dining reservations software to gather the right guest information at every dining visit. Then they use that data to provide the level of service that only they can – the service their customers have come to expect.
There are several things to consider when determining what happens after the first impression is made. Do you simply want to offer a meal or do you want to create an experience? Are your customers treated as if their patronage alone is an event in and of itself? What do you really know about your customers and their dining preferences? After their first visit, do you have enough information about them to make their next visit something special?
In any business, a good first impression is critical to growth. But, most importantly, you want to keep customers coming back so you can build a repeat and loyal customer base and generate recurring revenue. Each guest visit is an opportunity to make another good impression, and while it may be a second, third or tenth impression, it’s just as important and can have just as much, if not more, impact as the first.
When the idea was sparked for our software, co-founder, Beth Goodell, was working for Wente Vineyards in Livermore, California, managing retail operations, including restaurant sales and marketing, catering services, visitor center and golf course events, as well as the vineyard’s concert series. With a desk overflowing with file folders and sticky notes, pads of paper and pink phone message slips, Beth was overwhelmed, to say the least, so she began researching different software products to help her automate processes.
At the time, most products available were costly and geared toward the hotel market, so it was hard to find a good fit. When she finally selected a product that she thought was one of the better solutions, she found it difficult to use and time consuming. After endless hours of struggle to make the software work, she ended up calling her sister, Lynn Carter, who was running her own consulting business in Wisconsin specializing in the design and development of effective user interfaces for high-tech products. Beth explained her frustration, knowing there had to be a better way.
Lynn flew out to California and together they analyzed the different facets of Beth’s job and the roles of the various departments responsible for managing on-site dining and events. Beth explained how she wanted things to work, what would make the most sense for the staff, and what elements of the day-to-day operations needed to be made more efficient. With Beth’s hospitality experience and Lynn’s technology experience, they began developing the earliest versions of ReServe Interactive software.
That was in 1994 and 1995. In 1996, they formally launched Efficient Frontiers, Inc. and began selling ReServe Interactive Catering, Event Management, Dining Reservations and Table Management software. Their first customer was Wente Vineyards.
It’s been more than 17 years since the launch, and so much has happened since. ReServe’s product offering has grown to include a table management solution for the iPad™, a web-based platform; mobile-friendly tools; more than 10 interfaces with industry-leading applications; and a customer base of more than 10,000 users across 14 hospitality markets. And it all started with a single phone call.
Table iQTM, the Table Management Solution for the iPad®.
The first table management solution of its kind, Table iQ lets your front-of-house staff use an iPad to check in and seat guests, walk the floor updating table status, and so much more. Check out the video below to learn more….
We work with venues of all kinds throughout North America including restaurants, cultural institutions, academic institutions, wineries, sporting venues and entertainment facilities. Each of these establishments does business differently, so we offer a software portfolio that can meet their unique needs without our customers having to change the way they do business.
For example, Lucky Strike Lanes & Lounge, the country’s most popular boutique bowling and entertainment facility, operates several locations across the US and Canada. Each location features 12-to-26 lanes, a lounge with high-end bars, private party space, dining and event catering. They use our Dining Reservation & Table Management and Catering & Event Management software to manage group bowling activities and on-site catered and event management needs.
Lucky Strike’s front-of-house staff uses our Dining Reservations & Table Management software to book group bowling activities just like a restaurant would book dining reservations. Our software’s Smart Reservation Technology™ and Graphical Floor Plan interface allow them to view space availability and book reservations by floor and lane-by-lane. They also use our Catering & Event Management software to book and manage on-site catered and private events.
Their business is one-of-a-kind and we are proud to provide a one-of-a-kind solution to help them do business better.
Since 1996, we have partnered with hospitality business across the country to help them become more efficient, productive and profitable. From restaurants and hotels to golf clubs and cultural institutions, we offer customers catering, event management, dining reservations and table management software solutions that combine intuitive ease-of-use with smart features that change the way they do business. Here is just a small sampling of customers who benefit from our product and service portfolio.
The restaurant industry has seen an increase in the use of mobile technologies to manage everything from dining reservations to online ordering to guest payments. Mobile devices like the iPad® are becoming valuable business assets that are improving staff productivity, front of house efficiency and overall customer service. And now, you can use the iPad for robust table management.
The launch of Table iQ™, our Table Management Solution for the iPad, is just around the corner. With Table iQ, front-of-house staff benefit from our cutting-edge table management platform, and the ease of use and mobility of the iPad. The result is increased operational efficiency and enhanced customer service.
Taking advantage of the intuitive nature of the iPad, Table iQ responds the way you would expect an iPad application to respond, including scroll, swipe, pinch and zoom, and drag and drop functionalities. With Table iQ on the iPad, a hostess can welcome a guest, check them in, quote an accurate wait time, and pre-assign them to a table. When the guest’s table is ready, the hostess can page and seat them. Add to that, the ability to move throughout the establishment monitoring table status, interacting with guests, and communicating with wait staff, all with the information they need at their fingertips. Intuitive, engaging and powerful, Table iQ provides intelligent table management that automatically maximizes seating capacity and table turns while minimizing table idle time and improving customer service.
ReServe Interactive is in the business of helping our customers improve the way they do business. We know that new technologies will continue to appear on the horizon and we are excited to provide you with the tools you need to take advantage of what these new technologies have to offer.
Does this sound familiar? You walk into a restaurant and ask for a table. The hostess is scratching away at her reservation book, pencil sharpened down to a nub, eraser chewed from stress. She frantically glances out to the dining room, exhales loudly and makes a spur of the moment decision on where to place you. She’s acting on instinct, information she’s receiving from servers on the floor or, in many cases, she’s just taking a guess.
The right tools could ease her stress and give her some much needed control over dining room activity. Why is she struggling with a paper-based reservation book where she has to flip through pages looking for names, marking tables and crossing off no shows, when there’s ReServe Interactive Dining Reservations & Table Management software?
When restaurants use ReServe, the front-of-house atmosphere is remarkably different. Staff is relaxed, laughing, talking with guests. Walk-ins don’t rattle anyone. Guests are seated quickly and with smiles. There’s a feeling of calm all around the dining room.
Sounds great, doesn’t it?
Our Dining Reservations & Table Management software portfolio offers a ton of features that help restaurants efficiently and profitably manage their dining operations, but most importantly our software provides front-of-house staff with control and peace of mind. The end results is happy, productive employees who create a relaxed dining environment and satisfied guests which leads to repeat business and recurring revenue. Who could ask for more?
Now you can keep in touch with us via social media. Check us out on Facebook, LinkedIn and Twitter! You’ll learn more about upcoming product releases, software tips and tricks, news and more.
I love, love, love ReServe and am so happy to be using it again! The customer service is absolutely top notch. – Tra Vigne Ristorante
Fast, reliable, and trustworthy advice and service… Beautiful! – North Bowl Lounge n Lanes
The gentlemen that took care of my technical issue…exceeded the boundaries of tech support – a very well spoken and very knowledgeable support tech. More companies should strive for their employees to be as helpful and pleasant as he was to me. A+++ Never before in the information technology field have I got such well spoken, nice, and knowledgeable tech support. Customer service/support is a dying breed due to lack of enthusiasm and knowledge, however you guys pass the bar, very much appreciated!!! Thank you all so much again! - Embers Steakhouse in Fire Lake Grand Casino Hotel & Resort
I am enjoying the software – it has certainly made my much life easier! I will make sure to mention your software to anyone that I may run across that could benefit from it. - International House at UC Berkeley
I’m really enjoying the way ReServe makes everything so easy! – The Boarding House
Your Support is by far the best in the industry. Thank you! – Smith & Wollensky Restaurant Group, Inc.
