ReServe Interactive

Posts Tagged ‘Catering & Event Management’

Unique from Start to Finish

Monday, July 15th, 2013

Did you know that ReServe is the only Catering & Event Management software system built on Event Lifecycle Technology™? It’s a unique and powerful platform that breaks down the event management process into a series of simple and smart steps that support the natural flow of the event sales process from inquiry through execution. ReServe flows in the same way you would talk with a customer and allows you to gather relevant information in real-time.

Events typically follow a standard lifecycle which begins with a new inquiry that then becomes a tentative booking, then a definite booking, and so on, until an event check is generated and a thank you letter is sent. At each stage in an event’s lifecycle, correspondence is generated, administrative tasks are performed and tracers are created. ReServe’s Event Lifecycle Technology automates each of these tasks. This ensures that every piece of business is tracked and event details are captured and executed without error. Nothing is missed, costly mistakes are eliminated and customer service is taken to the next level.

Event Lifecycle Technology is unique to ReServe. It is a one-of-a-kind system designed by people who have stood in the shoes of catering and event management professionals and know what it takes to successfully manage business.

“ReServe is by far the best event management software that I have used to date. It is better than Delphi, Delphi.Net and any others. The support is excellent. The follow-up is even better!”  Adrian Solomon, The Power Center

What’s the Difference?

Tuesday, June 18th, 2013

Every day we take calls from prospective customers asking questions about our dining reservations, table management, catering and event management software portfolio as well as the services we offer.  In many instances, people want to know what makes us different from other hospitality management software systems on the market today.

Well, in terms of the software itself, it is built on an intuitive platform, which means that the software is designed to do the thinking for our customers. It’s designed to follow the logic they would use to book an event, capture a reservation or run their dining room. It was developed from the users’ perspective rather than a software company’s perspective.  We also use customer input to help us enhance our products’ functionality and benefits so our customers get the right solution and the results they expect. We know that our products and services are only as good as the real improvements they make possible for our customers.

In terms of what makes our company different, we’d like to think that our customer service stands above the rest. We still believe in a handshake and a voice at the other end of the line. Our goal has always been to make our customers’ lives easier, so providing them with hands-on training and live support is just as important as the features of our software.

When people ask us what makes us different, we let our customers do the talking.

Reserve is going well, as usual. I am beginning to wonder how they ever got along without it! I will always bring Reserve wherever I go, as it makes my job so much easier.  - Royal Palm Banquets and Events

I love, love, love ReServe and am so happy to be using it again! The customer service is absolutely top notch. – Tra Vigne Ristorante

Fast, reliable, and trustworthy advice and service… Beautiful! – North Bowl Lounge and Lanes

How Far We’ve Come

Wednesday, May 29th, 2013

When the idea was sparked for our software, co-founder, Beth Goodell, was working for Wente Vineyards in Livermore, California, managing retail operations, including restaurant sales and marketing, catering services, visitor center and golf course events, as well as the vineyard’s concert series. With a desk overflowing with file folders and sticky notes, pads of paper and pink phone message slips, Beth was overwhelmed, to say the least, so she began researching different software products to help her automate processes.

At the time, most products available were costly and geared toward the hotel market, so it was hard to find a good fit. When she finally selected a product that she thought was one of the better solutions, she found it difficult to use and time consuming. After endless hours of struggle to make the software work, she ended up calling her sister, Lynn Carter, who was running her own consulting business in Wisconsin specializing in the design and development of effective user interfaces for high-tech products. Beth explained her frustration, knowing there had to be a better way.

Lynn flew out to California and together they analyzed the different facets of Beth’s job and the roles of the various departments responsible for managing on-site dining and events. Beth explained how she wanted things to work, what would make the most sense for the staff, and what elements of the day-to-day operations needed to be made more efficient. With Beth’s hospitality experience and Lynn’s technology experience, they began developing the earliest versions of ReServe Interactive software.

That was in 1994 and 1995. In 1996, they formally launched Efficient Frontiers, Inc. and began selling ReServe Interactive Catering, Event Management, Dining Reservations and Table Management software. Their first customer was Wente Vineyards.

It’s been more than 17 years since the launch, and so much has happened since. ReServe’s product offering has grown to include a table management solution for the iPad™, a web-based platform; mobile-friendly tools; more than 10 interfaces with industry-leading applications; and a customer base of more than 10,000 users across 14 hospitality markets. And it all started with a single phone call.

We’ve come so far and we’re not done yet.

What Makes Us Different is How Differently We Do Business

Thursday, May 9th, 2013

We work with venues of all kinds throughout North America including restaurants, cultural institutions, academic institutions, wineries, sporting venues and entertainment facilities. Each of these establishments does business differently, so we offer a software portfolio that can meet their unique needs without our customers having to change the way they do business.

For example, Lucky Strike Lanes & Lounge, the country’s most popular boutique bowling and entertainment facility, operates several locations across the US and Canada. Each location features 12-to-26 lanes, a lounge with high-end bars, private party space, dining and event catering.  They use our Dining Reservation & Table Management and Catering & Event Management software to manage group bowling activities and on-site catered and event management needs.

Lucky Strike’s front-of-house staff uses our Dining Reservations & Table Management software to book group bowling activities just like a restaurant would book dining reservations. Our software’s Smart Reservation Technology™ and Graphical Floor Plan interface allow them to view space availability and book reservations by floor and lane-by-lane. They also use our Catering & Event Management software to book and manage on-site catered and private events.

Their business is one-of-a-kind and we are proud to provide a one-of-a-kind solution to help them do business better.

Check out the Lucky Strike case study on our website to learn more.

A Proud Partner

Thursday, May 2nd, 2013

Since 1996, we have partnered with hospitality business across the country to help them become more efficient, productive and profitable. From restaurants and hotels to golf clubs and cultural institutions, we offer customers catering, event management, dining reservations and table management software solutions that combine intuitive ease-of-use with smart features that change the way they do business. Here is just a small sampling of customers who benefit from our product and service portfolio.

Restaurant Groups

  • Emeril’s Restaurants
  • Thomas Keller Restaurant Group
  • The Palm Restaurants
  • Patina Restaurant Group
  • Smith & Wollensky Restaurant Group
  • Lettuce Entertain You Restaurants
  • The Melting Pot Restaurants
  • Tavistock Restaurant Group

Independent Restaurants

  • Gibsons Steakhouse, Chicago
  • One Market, San Francisco
  • Morimoto, Napa
  • B. B. King’s Restaurant & Blues Club
  • Elway’s, Denver
  • Cuba Libre, Philadelphia
  • Harry Caray’s Italian Steakhouse, Chicago
  • Juban’s, Baton Rouge

Hotels, Resorts & Casinos

  • Aulani, a Disney Resort & Spa
  • Gaylord Hotels
  • Hilton Waikoloa Village
  • Resorts World Casino
  • Yellowstone Park Lodges
  • Atlantis Casino Resort Spa
  • Hyatt Place Hotels
  • Tropicana Express Casino

Cultural Institutions

  • U. S. Senate and Capital Visitors Center
  • Georgia Aquarium
  • John F. Kennedy Center for the Performing Arts
  • Monterey Bay Aquarium
  • Museum of Fine Arts, Boston
  • San Diego Zoo
  • Space Needle Corporation
  • USS Midway Museum


  • Wolfgang Puck Catering
  • Dean & Deluca
  • Patina Catering
  • Catering by Restaurant Associates
  • Brûlée Catering
  • Peachtree and Ward Catering
  • All Occasions Catering
  • Celebration Events

Golf & Country Clubs

  • Blackhawk Country Club
  • Chambers Bay Golf Course
  • Dallas Country Club
  • Hillcrest Country Club
  • The King Kamehameha Golf Club
  • Napa Valley Country Club
  • River Oaks Country Club
  • Round Hill Country Club

How Hotel, Resort and Casinos Across the Country are using ReServe to Succeed

Tuesday, July 3rd, 2012

The seamless integration of our Catering and Event Management, Dining Reservations and Table Management software provides a comprehensive hospitality solution for hotel, resort and casino owners, managers and staff. ReServe offers centralized control over dining reservations across unlimited restaurant sites, real-time table turn optimization and comprehensive event and banquet management functions.  Our Hotel, Resort and Casino clients are using our software with incredible success.

For example, when Treasure Island Hotel & Casino changed ownership in 2008, the company’s legacy dining reservation software system was phased out and ReServe Anywhere®, ReServe Interactive’s web-based Dining Reservation & Table Management software was implemented to centrally manage individual and large group restaurant reservations, as well as dining room activity for three of the hotel’s fine dining restaurants. Treasure Island Hotel & Casino Case Study

When the Hilton Waikoloa Village’s needs surpassed the capabilities of its custom in-house software application, hotel staff needed a new solution to manage the reservation process for multiple on-property restaurants, dining events and guest tours. After reviewing several software applications, they implemented ReServe Interactive’s Dining Reservations and Table Management software and the Events with Reservations add-on module. Hilton Waikoloa Village Case Study

When the Gaylord Entertainment’s existing dining reservation software provider was bought out, they selected ReServe Anywhere®, ReServe Interactive’s web-based Dining Reservation & Table Management software with ReServe’s web-based dining reservation interface, to manage reservations across all four properties and the dining rooms of 16 fine dining restaurants. Gaylord Entertainment Case Study

Our software offers an intuitive, intelligent way for Hotels, Resorts and Casinos to produce immediate operational efficiency, enhance guest service and increase profitability.

The Gateway

Wednesday, April 13th, 2011

Check out our latest press release:

ReServe Interactive Launches ReServe Gateway - Web Services Enabling Third-Party System Integration and Aggregated Data Analysis

ReServe Interactive, an industry leader in hospitality management solutions, has launched  ReServe Gateway™, a robust web services platform enabling enterprise customers to integrate and share operational and financial data stored in their ReServe Interactive software with third-party software applications to streamline operations, improve productivity and enhance guest services.

“Many of our customers require our software to share information with other systems that help them manage their business such as POS systems, CRM programs and financial applications,” explains Mike Edmeyer, Vice President of Sales for ReServe Interactive. “ReServe Gateway is a reliable, responsive and cost-effective engine that enables on-demand communication with any of these services and is seamless in even the most PCI compliant environments.”

ReServe Gateway supports ReServe’s entire software suite including Reservation Management functions such as the facilitation of checking dining availability, making and cancelling reservations, and reporting reservation activity; Table Management services including the checking of wait times, changing table status, recording dining preferences, and reporting turn rates; Event Management services that facilitate the reporting of event scheduling activity and financial details, and checking availability and booking events, as well as Contact Management services that facilitate account and contact detail management.

“Web services is a standard communication protocol used across a variety of industries which means it’s proven, efficient and effective. And it’s easy to integrate with any desktop or hosted application,” explains Lynn Carter, Chief Technology Officer. “It enables us to focus on our core competency, which is designing productivity software for restaurants and catering operations, and efficiently sharing important data that our systems accumulate with other business functions. ReServe Gateway transforms how our software is used within an organization, and we expect the resulting links between ReServe and other systems to expand rapidly, providing great value to our customers.”

Case Studies in Success

Wednesday, March 2nd, 2011

Since 1996, thousands of users across more than 1,000 businesses and venues have successfully implemented our Catering, Event Management, Dining Reservation and Table Management Software across their locations. Check out the links below to see how these customers are working smarter, faster and better by taking advantage of the unique, efficiency enhancing features of our software.

McCormick & Schmick’s

Melting Pot

Harry Caray’s

Lucky Strike Lanes & Lounge

Sega GameWorks USA

Georgia Aquarium

Round Hill Country Club

Chicago Yacht Club

Hyatt Regency

Landry & Kling

Hilton Waikoloa Village

Treasure Island Hotel & Casino

Gaylord Entertainment

Icon Estates

Rubicon Estate

What’s News?

Wednesday, February 23rd, 2011

Have you seen our latest press release? Take a read…

ReServe Interactive Celebrates Continued Growth and New Product Initiatives in 2011

ReServe Interactive, an industry leader in dynamic hospitality management software, including dining reservation, table management, catering and event management systems, has achieved 14 consecutive years of growth with significant increases in key business areas including the acquisition of enterprise accounts with multiple installations.

In 2011, ReServe Interactive will introduce several new products that greatly expand the benefits of their software throughout an organization and provide cost-effective, targeted marketing to drive additional business. First to be released is ReServe Gateway, a robust web services platform that enables enterprise customers to integrate and share ReServe data intelligence with other systems, streamline operations, improve productivity and enhance guest services. 

Second, ReServe will launch ReServeQ, a platform enabling guests to make dining reservations or add themselves to a wait list using a mobile device such as an iPhone, Android or Blackberry. As part of the ReServeQ offering, ReServe is forging strategic partnerships with mobile application aggregators and online dining guides to greatly expand marketing reach for restaurants.

“2011 development plans bring functionality that offers an integrated enterprise view of financial and operational data in ReServe that can be easily extracted and used to improve operations and provide convenient guest services,” says Lynn Carter, Chief Technology Officer. “We are committed to incorporating leading-edge technology for the direct benefit of our users, ensuring that ReServe continues to remain an invaluable resource. Leveraging the fastest growing technology sector today, mobile applications and social networking, is a perfect example. Our offerings in this arena are seamlessly integrated with ReServe and provide great value to our customers by driving more business to their restaurants in a targeted and cost-effective manner.”

Carter also explains that development of these new web services is driven by the needs and requests of some of their larger enterprise customers, but the benefits of these enhancements positively impact all of their customers, as well as the restaurant industry as a whole.

“This past year exceeded our expectations. We maintained a strong presence with the small and mid-range markets while experiencing significant growth with our larger, multi-unit enterprise customers,” explains Mike Edmeyer, Vice President of Sales. “The fact that ReServe is the only tool on the market to adequately manage both events and dining reservations in one system has been a large reason for our success.”

About ReServe Interactive

ReServe Interactive specializes in Catering, Event Management, Dining Reservation and Table Managementsoftware applications for the hospitality industry. Established in 1996, ReServe Interactive software is used by more than 8,000 industry professionals across more than 1,000 hospitality venues nationwide including hotels, restaurants, sports and entertainment facilities, golf and private clubs, cultural institutions and wineries. The company has offices in Livermore, California and Delafield, Wisconsin.

The Success of Private Dining

Thursday, February 17th, 2011

We have a long list of restaurant customers who offer private dining space to their patrons. These restaurants have found a way to take full advantage of the unique opportunity private dining brings to expand their customer base and boost their bottom line.  

For example, McCormick & Schmick’s Seafood Restaurants, Inc., one of the country’s leading seafood restaurants, offers on-site private and semi-private dining space across more than 90 locations. To support the company’s newly implemented National Accounts Program and accommodate its growing on-site catering and event management needs, McCormick & Schmick’s selected ReServe Anywhere®, our  web-based Catering & Event Management software.

ReServe Anywhere provides McCormick & Schmick’s national and on-site event sales staff with 24-hour access to real-time event and customer information in a centralized database, as well as streamlined local and global reporting tools.

“With ReServe, we have successfully launched our National Accounts Program, an initiative that was critical to growing our business,” explains Becky Dielschneider, National Director of Catering. “Now we have the productivity tools in place to streamline local and national event processes and maximize our banquet and private dining dollars.”

In addition to what the software has allowed them to do, they’ve mastered the art of exceptional customer service. While our products do things like help them manage their group reservations and repeat customers; control their seating inventory; or coordinate and manage labor resources, they restaurants have carefully selected customer-oriented employees that know exactly how to create unique dining experiences that include the perfect combination of service and personal attention.

While we provide an efficient way for them to manage operations, gather valuable customer data and market to their customer base, McCormick & Schmick’s has figured out how to combine the comprehensive functionality of our software with their superior customer service offering to build a profitable and growing private dining business.

To learn more about the ReServe Interactive and McCormick & Schmick’s partnership, click here.