Do you have what it takes?

Thursday, April 7th, 2011

There’s a general consensus that customer service makes or breaks a restaurant. Industry professionals, insiders and outside consultants agree that exceptional customer service can result in the following:

• trust, confidence and a solid reputation – all can lead to long-term customer loyalty
• happy customers who spend more with less consideration of cost – and they keep coming back
• happy employees who enjoy their jobs and have positive things to say about their place of employment. They tend to stick around longer which means you can decrease the costs associated with hiring and training
• an advantage over your competitors who may not provide the same level of service in the same way
• a better bottom line – it’s less expensive to keep a customer than it is to get a new one. In addition, excellent customer service creates buzz and nothing costs less and means more than word-of-mouth marketing. And, most companies that offer exceptional service are often more profitable overall

We provide our restaurant customers with all of the tools they need to provide incomparable customer service – with the exception of good employees and the drive to stand above the rest. That’s up to them.

Do you have the drive and the staff to take your service to the next level? What about the right dining reservation and table management software?

On my honor…

Thursday, March 31st, 2011

When you make a commitment, you stick to it, right? We’d like to think that everyone follows that mantra, but the truth is, life gets in the way sometimes. Or, sometimes it’s as simple as completely forgetting about something you’ve committed to.

Take restaurant reservations, for example. I’m sure there are plenty of people out there that have made a reservation at a restaurant and then completely forgotten about it. Some people are even known to book a reservation at a couple of restaurants to ensure themselves a table, but then forget or decide not to call and cancel one of the reservations.  Sometimes it’s as simple as an inconsideration and the guest doesn’t think about the impact their no show will have on the restaurant.

To guarantee the maximum level of business in a given night, it’s important to take steps to make sure your guests honor their reservations.

Start with a “call-ahead” or “wait-list” system in addition to or instead of taking reservations. Guests can call twenty to thirty minutes ahead of their desired wait time and leave their name. Your reservationist can let the guest know the anticipated wait time.

If no shows are a recurring and troublesome problem, consider asking guests for a credit-card when making a reservation. Establish a deposit policy that lets guests know they will forfeit their deposit or be charged a fixed amount if they do not show up for their reservation. If you are not comfortable asking for a deposit on a regular basis, consider implementing the policy on holidays or other high-volume occasions. Remember, if you request a deposit on a reservation, make sure you seat guests as soon as they arrive so you honor the guest relationship and avoid losing future business.  Consider holding a table for 10 to fifteen minutes before declaring a guest a no-show. If a guest shows you the courtesy of calling to let you know they will be late, hold the table for 30 minutes to acknowledge their consideration.

If you are dealing with a VIP guests, waive their deposit fee or credit card charge to show them you appreciate their loyalty. Consider developing a frequent diner program to help you keep track of your VIP guests.

In addition, follow up with guests who lost their deposit or were charged on their credit card with a phone call or email restating the no show policy and informing them that they were charged because they violated the agreement.

Taking some of these steps can drastically reduce the number of no-shows that occur on any given night and guarantee that you maximize your entire table inventory.

Will you Q?

Wednesday, March 23rd, 2011

Part of my job is educating customers about ways to improve operations so that they can see an immediate impact on their bottom line. Our customers need to run leaner, manage operations successfully and build business consistently. Without the right tools, these tasks are challenging to say the least.

Take, for example, dining reservations for restaurants. Restaurant staff needs a way to manage reservations so that they can take advantage of their entire table inventory. They need the assurance that when their guests go online to make a reservation, they find accurate information and can book a reservation easily. They also need a way to keep guests in their restaurant when they find their requested dining time to be unavailable.

When I’m speaking to prospective customers about reservation management, I ask the following: “Can you rely on the reservation software you are currently using?” The answer is usually “That depends.” For a variety of reasons, customers are unsure. They are spending quite a bit of money on some of the systems out there. There is some benefit to the marketing tools these systems provide, but it’s hard to gauge how much business is lost because guests have been redirected to other area restaurants that may have availability. In some case, there is no benefit at all; rather the restaurant feels it’s something that they need to do because they’ve been told it is good business sense to have some sort of system in place.

We end up discussing things like functionality, integration, marketing, and estimated ROI. Ultimately, I end up walking through the features of our software. What’s exciting is that we’ll soon be able to offer more dining reservation tools for restaurateurs. We will launch ReServe Q, a platform that will allow restaurant guests to make dining reservations or add themselves to a wait list using a restaurant’s website or a mobile device such as an iPhone, Android or Blackberry. As part of the ReServe Q offering, we’re forging strategic partnerships with mobile application aggregators and online dining guides to expand marketing reach for restaurants.

Most importantly, we’ve created a tool that will benefit our customers to the fullest with increased business and a better bottom line.

Will you Q?

What’s News?

Wednesday, February 23rd, 2011

Have you seen our latest press release? Take a read…

ReServe Interactive Celebrates Continued Growth and New Product Initiatives in 2011

ReServe Interactive, an industry leader in dynamic hospitality management software, including dining reservation, table management, catering and event management systems, has achieved 14 consecutive years of growth with significant increases in key business areas including the acquisition of enterprise accounts with multiple installations.

In 2011, ReServe Interactive will introduce several new products that greatly expand the benefits of their software throughout an organization and provide cost-effective, targeted marketing to drive additional business. First to be released is ReServe Gateway, a robust web services platform that enables enterprise customers to integrate and share ReServe data intelligence with other systems, streamline operations, improve productivity and enhance guest services. 

Second, ReServe will launch ReServeQ, a platform enabling guests to make dining reservations or add themselves to a wait list using a mobile device such as an iPhone, Android or Blackberry. As part of the ReServeQ offering, ReServe is forging strategic partnerships with mobile application aggregators and online dining guides to greatly expand marketing reach for restaurants.

“2011 development plans bring functionality that offers an integrated enterprise view of financial and operational data in ReServe that can be easily extracted and used to improve operations and provide convenient guest services,” says Lynn Carter, Chief Technology Officer. “We are committed to incorporating leading-edge technology for the direct benefit of our users, ensuring that ReServe continues to remain an invaluable resource. Leveraging the fastest growing technology sector today, mobile applications and social networking, is a perfect example. Our offerings in this arena are seamlessly integrated with ReServe and provide great value to our customers by driving more business to their restaurants in a targeted and cost-effective manner.”

Carter also explains that development of these new web services is driven by the needs and requests of some of their larger enterprise customers, but the benefits of these enhancements positively impact all of their customers, as well as the restaurant industry as a whole.

“This past year exceeded our expectations. We maintained a strong presence with the small and mid-range markets while experiencing significant growth with our larger, multi-unit enterprise customers,” explains Mike Edmeyer, Vice President of Sales. “The fact that ReServe is the only tool on the market to adequately manage both events and dining reservations in one system has been a large reason for our success.”

About ReServe Interactive

ReServe Interactive specializes in Catering, Event Management, Dining Reservation and Table Managementsoftware applications for the hospitality industry. Established in 1996, ReServe Interactive software is used by more than 8,000 industry professionals across more than 1,000 hospitality venues nationwide including hotels, restaurants, sports and entertainment facilities, golf and private clubs, cultural institutions and wineries. The company has offices in Livermore, California and Delafield, Wisconsin.

Our 15th Year

Thursday, January 27th, 2011

It’s almost hard to believe that we are in our 15^th year of business. So much has changed since we introduced ourselves to the industry in 1996.  What started as an idea to help ourselves has become a force within the hospitality industry. We are literally changing the way our customers are doing business.

Since 1996, our catering, event management, dining reservation and table management product offering has grown to include a web-based solution; we interface with more than 10 industry-leading applications; and we service more than 8,000 users.

And now, in our 15^th year of business, we’re going to take our offering even further by introducing several new features and products including easily implemented web services designed for sharing data between different applications. We are also developing a system designed for publishing restaurant wait times on reader boards throughout a hotel property, as well as features for sharing customer data with a centralized CRM database. Most importantly, we will soon launch a dining reservation focused mobile platform to support iPhone, Android and Blackberry devices.

As time has gone on, we’ve continued to progress and remain a valuable tool for our customers. We’ve helped our customers increase efficiency, enhance productivity and boost revenue. Our platform remains current, ensuring users are able to use the most updated technology solutions to manage their businesses.

This year is a milestone in many respects and we are so grateful for the many customers, industry partners and loyal employees that have brought us to this day. We look forward to making 2011 an unforgettable year.

Gaylord Entertainment – A Success Story

Wednesday, October 20th, 2010

Over the years, we’ve been fortunate to partner with some of the industry’s most renowned hospitality venues and food and beverage professionals. The list is long and the relationships we’ve cultivated are important to us on so many levels.

Just recently, we partnered with Gaylord Entertainment, a leading hospitality and entertainment company, that owns and operates Gaylord Hotels, the award-winning leader in the meeting and resort hotels industry and the Grand Ole Opry, the legendary music showcase in Nashville, Tennessee.

When the company’s existing dining reservation software provider was bought out, Gaylord Entertainment selected ReServe Anywhere®, our web-based Dining Reservation & Table Management software with ReServe It™, our web-based dining reservation interface, to manage reservations across all four properties and the dining rooms of 16 fine dining restaurants.

By working together, we created a solution that centralizes Gaylord’s dining reservation process, makes reservation and customer data accessible to individual restaurants, multiple call centers, and hotel concierge staff; as well as accepts reservations through the company’s website. In addition, their staff communicates more effectively within each location and continues to provide superior customer service.

Click on the link below to learn more about this partnership.

http://www.reserveinteractive.com/downloads/case-studies/Gaylord-Entertainment.pdf

A special thank you to Gaylord Entertainment for sharing their story with us. And another thank you to all of our customers for their ongoing partnership. We appreciate you and look forward to continuing business together.

Online dining reservations…

Tuesday, February 2nd, 2010

I came across a great article in the January 2010 American Express Market Brief about restaurant trends. One of the things touched on was online dining reservations. It states that as few as 14 percent of consumers have made restaurant reservations online.  That seems like a staggeringly low number considering today’s 24/7 Internet connectivity, endless cell phone apps and the ongoing push towards the use of technology for everyday activities, such as socializing, grocery shopping and schooling. But really, if you think about it, technology can be intimidating and with so many new applications and gadgets coming down the pipeline at a steady pace, it’s no wonder that so few have taken advantage of online reservation services.

The research also explained that 44 percent of consumers, when asked what they felt was the primary advantage of using an online tool said they liked the ability to make a reservation when it was convenient for them.  Followed by not having to talk to a live human being, never being put on hold, getting an immediate confirmation of the reservation, having the reservation details entered correctly and earning rewards points for booking online.

What does all of this mean? Online reservation systems are just catching on with consumers and when they do take advantage of the ability to book a reservation online, they do it because it’s convenient and it eliminates some of the hassle associated with calling a restaurant during business hours to book a reservation.

Restaurants have several options for online dining reservation tools. The key is to find one that is convenient and cost effective for them. Steer clear of ‘per seat’ transaction fees. If a busy restaurant takes quite a few reservations online, this fee could end up costing thousands of dollars. The other consideration is finding a tool where reservation data is captured, owned and maintained by the restaurant, and the restaurant alone. Restaurants shouldn’t have to pay to use their own customer data. Finally, when a customer requests a specific reservation time and it’s unavailable, restaurants want to make sure that the guest remains on their site and in their dining room, so the ability to offer alternative dates and times is critical. No one wants a tool that will suggest different restaurants with that available date and time. That’s money out the window.  The ultimate goal should be to implement a tool that will bring in business and boost revenue. Convenience should be just as important to the restaurant owner as it is to the consumer.

ReServe offers an online reservation tool called ReServeIT.  We think it’s pretty convenient – for everyone who uses it.

New beginnings

Wednesday, January 6th, 2010

A new year is upon us. Time to put the past behind us and look toward the future and all of the opportunity 2010 will bring.

2009 held many challenges that at times seemed overwhelming. In fact, there were times when it felt the year would go on forever in a constant state of instability and frustration. But the power of new beginnings is the opportunity to take the lessons you’ve learned from the past and apply them to the future. Each new year leaves us all a little wiser and more hopeful that things will be different from the get go.

2010 is only a week old and we are already hearing from prospective and existing  customers telling us that they need to make changes this year.  They’ve taken a look at the way they did business in 2009 and have found that they need new ways to become more efficient and productive. They’ve realized that automation can make all the difference this year. They need to work smarter and they want the tools to do so. And we’re more than happy to help!

We’ve developed a better process for catering, event management, dining reservations and table management. Our software is built on best-practice processes so it’s easy to improve efficiencies across entire organizations from the moment of implementation.  Best of all, we’ve stood in their shoes and understand the challenges they face on a daily basis.

We believe in the power of new beginnings and want to help hospitality professionals start the New Year off right. Our customers work hard and they deserve for 2010 to be the best that it can be.

Thoughts from a Sales Call…

Tuesday, September 22nd, 2009

Just last week, I was talking to a restaurant manager who had heard from one of his customer’s that when he tried to make a reservation online, the website said the restaurant was booked solid. Taking a chance, the customer drove over to the restaurant and found out there were actually several tables available. The manager was concerned. How often had he lost out on patrons and revenue because his reservation software had given the wrong information? He was frustrated and wanted a better way to manage his online reservations.

Sadly, I’ve had this same conversation more than once.

Part of my job is educating customers on ways to improve operations so that they can see an immediate impact on their bottom line. The manager I was speaking to needed a way to manage reservations so that he could take advantage of his entire table inventory. He needed reassurance that when his customers go online, they find accurate information and can book a reservation easily. He also needed a way to keep customers in his restaurant when they did find their requested dining time to be unavailable.

Could he rely on the dining reservation software tool he was currently using? That depends. How many times had this happened before? How much business was he losing? Why was there a disconnect between the software and his dining room?

I ended up walking him through the features of our dining reservation software. I focused on our Smart Reservation Technology. It’s different from the static slot system that many restaurant reservation books and other software systems use. We take into account the specifics of the dining room and manage reservations based on the actual table inventory, real time! Regardless if those reservations are booked over the phone or with ReServe’s online dining reservation software. I also informed him that, with our software, he can manage all of his locations in one database, so he can report on the information he gathers, cross reference reservations and data across locations, and cross market to customers all from one place. Also, if a customer’s requested reservation time is unavailable, our software offers up alternative times so that the customer stays in his dining room. We talked for quite a while that day and he seemed to feel better by the time the call was finished.

I love these types of conversations.   Sometimes they turn into a sale.  However, for me, the payoff is knowing that I’ve given a hard working restaurateur some peace of mind and a solution that will make a real difference to his business.

How it all began

Tuesday, September 8th, 2009

When the idea for our software first came about, I was working for Wente Vineyards in Livermore, California, managing retail operations, which included restaurant sales and marketing, catering services, as well as visitor center and golf course events, and the vineyard’s concert series. My desk was overflowing with file folders and sticky notes, pads of paper and pink phone message slips. It was overwhelming, to say the least.

When I couldn’t take it anymore, I began researching different software products to help us automate our processes. At the time, most of the products available were expensive and geared toward the hotel market, so it was hard finding the right fit. When I finally selected a product that I thought was one of the better solutions available at the time, I found it difficult to use and time consuming. After endless hours of struggling to make the software work for us, I ended up picking up the phone and calling my sister in Wisconsin who was running her own consulting business specializing in the design and development of effective user interfaces for high-tech products. I explained my frustration and ended with “There’s got to be a better way.”

So, Lynn flew out to California and together we analyzed the different facets of my job and the roles of the various departments responsible for managing on-site dining and events. I explained how I would prefer for things to work, what would make the most sense for the staff, and what elements of our day-to-day operations needed to be made more efficient. We put our heads together, and with my hospitality experience and her technology experience, we began developing the earliest versions of ReServe Interactive software.

In 1996, we formally launched Efficient Frontiers, Inc. and began selling ReServe Interactive Catering, Event Management, Dining Reservations and Table Management software. Our first customer was Wente Vineyards.

I can’t believe it’s been more than 13 years since that fated phone call, and so much has happened since. Our product offering has grown to include a web-based solution; we interface with more than 10 industry-leading applications; and we service more than 1,000 customers. And it all started with a single phone call. We couldn’t be happier with the way our idea has grown. Most of all, it feels really good to know that every day, we are making someone’s life just a little bit easier.

Beth Goodell