The Gateway

Wednesday, April 13th, 2011

Check out our latest press release:

ReServe Interactive Launches ReServe Gateway - Web Services Enabling Third-Party System Integration and Aggregated Data Analysis

ReServe Interactive, an industry leader in hospitality management solutions, has launched  ReServe Gateway™, a robust web services platform enabling enterprise customers to integrate and share operational and financial data stored in their ReServe Interactive software with third-party software applications to streamline operations, improve productivity and enhance guest services.

“Many of our customers require our software to share information with other systems that help them manage their business such as POS systems, CRM programs and financial applications,” explains Mike Edmeyer, Vice President of Sales for ReServe Interactive. “ReServe Gateway is a reliable, responsive and cost-effective engine that enables on-demand communication with any of these services and is seamless in even the most PCI compliant environments.”

ReServe Gateway supports ReServe’s entire software suite including Reservation Management functions such as the facilitation of checking dining availability, making and cancelling reservations, and reporting reservation activity; Table Management services including the checking of wait times, changing table status, recording dining preferences, and reporting turn rates; Event Management services that facilitate the reporting of event scheduling activity and financial details, and checking availability and booking events, as well as Contact Management services that facilitate account and contact detail management.

“Web services is a standard communication protocol used across a variety of industries which means it’s proven, efficient and effective. And it’s easy to integrate with any desktop or hosted application,” explains Lynn Carter, Chief Technology Officer. “It enables us to focus on our core competency, which is designing productivity software for restaurants and catering operations, and efficiently sharing important data that our systems accumulate with other business functions. ReServe Gateway transforms how our software is used within an organization, and we expect the resulting links between ReServe and other systems to expand rapidly, providing great value to our customers.”

Will you Q?

Wednesday, March 23rd, 2011

Part of my job is educating customers about ways to improve operations so that they can see an immediate impact on their bottom line. Our customers need to run leaner, manage operations successfully and build business consistently. Without the right tools, these tasks are challenging to say the least.

Take, for example, dining reservations for restaurants. Restaurant staff needs a way to manage reservations so that they can take advantage of their entire table inventory. They need the assurance that when their guests go online to make a reservation, they find accurate information and can book a reservation easily. They also need a way to keep guests in their restaurant when they find their requested dining time to be unavailable.

When I’m speaking to prospective customers about reservation management, I ask the following: “Can you rely on the reservation software you are currently using?” The answer is usually “That depends.” For a variety of reasons, customers are unsure. They are spending quite a bit of money on some of the systems out there. There is some benefit to the marketing tools these systems provide, but it’s hard to gauge how much business is lost because guests have been redirected to other area restaurants that may have availability. In some case, there is no benefit at all; rather the restaurant feels it’s something that they need to do because they’ve been told it is good business sense to have some sort of system in place.

We end up discussing things like functionality, integration, marketing, and estimated ROI. Ultimately, I end up walking through the features of our software. What’s exciting is that we’ll soon be able to offer more dining reservation tools for restaurateurs. We will launch ReServe Q, a platform that will allow restaurant guests to make dining reservations or add themselves to a wait list using a restaurant’s website or a mobile device such as an iPhone, Android or Blackberry. As part of the ReServe Q offering, we’re forging strategic partnerships with mobile application aggregators and online dining guides to expand marketing reach for restaurants.

Most importantly, we’ve created a tool that will benefit our customers to the fullest with increased business and a better bottom line.

Will you Q?

What’s News?

Wednesday, February 23rd, 2011

Have you seen our latest press release? Take a read…

ReServe Interactive Celebrates Continued Growth and New Product Initiatives in 2011

ReServe Interactive, an industry leader in dynamic hospitality management software, including dining reservation, table management, catering and event management systems, has achieved 14 consecutive years of growth with significant increases in key business areas including the acquisition of enterprise accounts with multiple installations.

In 2011, ReServe Interactive will introduce several new products that greatly expand the benefits of their software throughout an organization and provide cost-effective, targeted marketing to drive additional business. First to be released is ReServe Gateway, a robust web services platform that enables enterprise customers to integrate and share ReServe data intelligence with other systems, streamline operations, improve productivity and enhance guest services. 

Second, ReServe will launch ReServeQ, a platform enabling guests to make dining reservations or add themselves to a wait list using a mobile device such as an iPhone, Android or Blackberry. As part of the ReServeQ offering, ReServe is forging strategic partnerships with mobile application aggregators and online dining guides to greatly expand marketing reach for restaurants.

“2011 development plans bring functionality that offers an integrated enterprise view of financial and operational data in ReServe that can be easily extracted and used to improve operations and provide convenient guest services,” says Lynn Carter, Chief Technology Officer. “We are committed to incorporating leading-edge technology for the direct benefit of our users, ensuring that ReServe continues to remain an invaluable resource. Leveraging the fastest growing technology sector today, mobile applications and social networking, is a perfect example. Our offerings in this arena are seamlessly integrated with ReServe and provide great value to our customers by driving more business to their restaurants in a targeted and cost-effective manner.”

Carter also explains that development of these new web services is driven by the needs and requests of some of their larger enterprise customers, but the benefits of these enhancements positively impact all of their customers, as well as the restaurant industry as a whole.

“This past year exceeded our expectations. We maintained a strong presence with the small and mid-range markets while experiencing significant growth with our larger, multi-unit enterprise customers,” explains Mike Edmeyer, Vice President of Sales. “The fact that ReServe is the only tool on the market to adequately manage both events and dining reservations in one system has been a large reason for our success.”

About ReServe Interactive

ReServe Interactive specializes in Catering, Event Management, Dining Reservation and Table Managementsoftware applications for the hospitality industry. Established in 1996, ReServe Interactive software is used by more than 8,000 industry professionals across more than 1,000 hospitality venues nationwide including hotels, restaurants, sports and entertainment facilities, golf and private clubs, cultural institutions and wineries. The company has offices in Livermore, California and Delafield, Wisconsin.

What’s ahead for 2011?

Wednesday, January 19th, 2011

Here at ReServe Interactive, we’re very excited about the year ahead.  We’re directing our efforts toward the ever changing needs of our customers and the hospitality industry as a whole.  We’re focusing on web services, data integration and state-of-the-art technology advancements that not only benefit our customers’ productivity, but increase their profitability.

Keep your eye on our blog and watch for industry buzz on our latest catering, event management, dining reservation and table management product enhancements and offerings. In addition, you’ll learn more about some of our customers and the ways we’re making a difference in the way they do business, as well as select industry partnerships.

At ReServe Interactive, we embrace change and live for technological advancements. Especially when they enhance the way we serve our customers and the way our customers do business.

By the way, the first half of 2011 will bring the much anticipated launch of a new product designed for the restaurant industry. We’ll be sharing some more information soon, so keep tuning in.   

Here’s to a new year!

Customer Service beyond the Software…

Thursday, September 23rd, 2010

Our software is designed to help our customers provide the highest levels of service by giving them the tools to collect valuable guest preferences and dining histories. Our customers can greet their guests by name, seat them at their preferred table, present them with their favorite bottle of wine and wish them heartfelt congratulations on their wedding anniversary. Why? Those details are captured in the software and made accessible to the host and wait staff.

But, it’s up to the staff to continue on past those details and carry customer service throughout the entire dining experience so that guests keep coming back for more.

Consider some of the following tips to carry out your high levels of customer service:

Customer Service Training – from the hostess stand to the kitchen, make sure everyone has been trained on your company’s customer service guidelines. If you don’t have set guidelines, consider putting some in place and then conduct orientation meetings to get everyone on the same page. Just one unsavory interaction with any member of your staff can impact a guest’s experience and send them straight for the door.

The Customer is Always Right – when a guest complains, take it seriously. It’s an opportunity to make improvements and show your guests you care. If refunding the cost of a meal results in a satisfied, and more importantly, a return guest, then it’s worth it. Better to have a guest share how you positively dealt with his complaint rather than have him share a failure on your part.  Negative word-of-mouth advertising is very hard to repair.

Do More Than Just Your Job – find ways to go above and beyond in servicing your guests. Pull out a chair, comp an appetizer, top off their wine. Doing that little something extra can change a guest’s perspective and turn them into one of your biggest cheerleaders.

Be Enthusiastic – nothing puts a damper on a guest experience than service with a scowl. Whether you’ve been on your feet all day or you’ve been dealing with a long line of crabby clientele, giving your guests a genuine smile shows them that you care about them and their dining experience. And, we all know, smiles are contagious so you’re sure to get a smile in return.

Are you in control?

Thursday, December 17th, 2009

How much control do you have over your dining room? Do you know where your guests are in the dining cycle? Like who’s just been seated and who’s been given their check? Are reservations running on time or will you have to make some adjustments that will impact upcoming reservations? Two parties have just walked in without a reservation – can you accommodate them?  

So often, I’ve gone to eat at a restaurant without a reservation, fully aware that both reservations and walk-in guests are welcome. I feel for the hostess who is scratching away at her reservation book, pencil sharpened down to a nub, eraser chewed from stress. She takes frantic glances into the dining room, blows the hair out of her eyes and makes a spur of the moment decision on where to place her newest guest. She’s acting on instinct, information she’s receiving from servers on the floor or, in many cases, she’s just taking a guess.

Her job doesn’t have to be so stressful. She just needs the right tools in place to give her control over the floor. Why struggle with a paper-based reservation book where your hosts or hostesses are manically flipping through pages looking for names and crossing off no shows?

When restaurants use ReServe, the atmosphere is notably different. Staff is relaxed, laughing, talking with guests. Walk-ins don’t rattle anyone. Guests are seated quickly and with smiles. There’s an atmosphere of calm all around the dining room.

Our software offers a ton of features that help restaurants efficiently and profitably manage their dining operations, but most importantly our software provides front-of-house staff with control and peace of mind. You can’t put a price tag on happy, productive employees. And the trickle down effective is remarkable – happy staff leads to a relaxed dining environment and happy guests which leads to repeat customers and recurring revenue. It’s amazing what a little control can do.

Why are our Private Dining Customers so Successful?

Tuesday, September 29th, 2009

We have a long list of restaurant customers who offer private dining space to their patrons. These restaurants have found a way to take full advantage of the unique opportunity private dining brings to expand their customer base and boost their bottom line.  

How do they do it? In addition to automating their processes and centralizing their customer and booking information with our software, they’ve mastered the art of exceptional customer service. While our products do things like help them manage their group reservations and repeat customers; control their seating inventory; or coordinate and manage labor resources, these restaurants have carefully selected customer-oriented employees that know exactly how to create unique dining experiences that include the perfect combination of service and personal attention.

While we provide an efficient way for them to manage operations, gather valuable customer data and market to their customer base, these restaurateurs have figured out how to combine the comprehensive functionality of our software with their superior customer service offering to build a profitable and growing private dining business.