ReServe Interactive

Posts Tagged ‘intuitive’

Intuitive Revisited

Wednesday, July 11th, 2012

This blog post was originally written in January of 2010. We took the liberty of making some minor tweaks and re-posting. Enjoy.

It seems like the word ‘intuitive’ is becoming markedly overused. I’ve seen it used in reference to medical devices, racing equipment and kitchen appliances. And while most of these products are truly intuitive or have intuitive features, there are some companies that make the claim, but fall short.

Take, for example, some other catering and event management software products on the market. They offer a lot of fancy features, have interfaces that look like other well-known software products, and claim to be easy to use. Many of our customers have tried these products and shared their experiences. Based on their input, intuitive may not necessarily be the word they would use to describe the products. Functional? Yes. Easy-to-use? Sometimes. But just because a product is easy to use, doesn’t make it intuitive. What makes software intuitive? I guess that depends on your definition of intuitive.

Let me share with you what we think intuitive means. Intuitive, to us, means that we understand our customers’ businesses inside and out, top to bottom, and with that knowledge we’ve created a smart software system that is designed to become an integral part of a company’s day-to-day processes. It means we’ve built our software on a proprietary platform that was developed by professionals with years of experience in the design and development of effective user interfaces for high-tech products in a variety of industries. These individuals have an instinctive knowledge of user-centered design processes and, partnered with people that have extensive catering sales and hospitality experience, were able to design a product that incorporates human interface technologies with the specific, real world needs of the hospitality industry. Our software was created by people who have stood in the customer’s shoes. We know what our customers need because we know what we needed when we were standing at the hostess desk or taking calls in the sales office. Our software speaks their language, understands what they need moment by moment, and anticipates what they will need down the road.

Developed using our proprietary platform, our Event Lifecycle Technology™ (ELT) and Smart Reservation Technology™ (SRT) features can do what no other products on the market can do.  ELT breaks down a customer’s operations into a series of sequential steps specific to that customer’s business requirements – not some generic banquet room model. With SRT, the software works within the parameters of the customer’s actual dining room, not a dining room template dictated by the software. The result, we seamlessly integrate into our customers’ environment; they don’t have to try to force themselves into ours.

We’d like to think that when we say intuitive, not only do we mean it, but we can prove it. Just ask any of our customers.

Intuitive revisited

Thursday, May 12th, 2011

I was watching TV the other night and heard the word ‘intuitive’ used in reference to a computer, a car and a healthcare system, all within a matter of 15 minutes. It’s a word that bubbles up more and more frequently. The companies in these commercials can more than likely back up their claims – their reputations are built on them. However, there are some companies that make the claim, but fall very short.

For example, other hospitality management software products on the market today offer to collect tons of information, as well as interfaces that look like other well-known software products, and tout their ease of use. Many of our customers have used these products in the past and have willingly shared their experiences with us. After listening to their evaluations, intuitive wasn’t a word they used to describe the products. Functional? Yes. Easy-to-use? Sometimes. But just because a product looks like Outlook, doesn’t necessarily make it easy to use.  More importantly, it doesn’t make it intuitive.

At ReServe Interactive, intuitive means that we understand our customers’ businesses inside and out, top to bottom, and with that knowledge we’ve created a smart software system that is designed to become an integral part of a company’s day-to-day processes. It means we’ve built our software on a proprietary platform that was developed by professionals with years of experience in the design and development of effective user interfaces for high-tech products in a variety of industries. These individuals have an instinctive knowledge of user-centered design processes and, partnered with people that have extensive hospitality experience, were able to design a product that incorporates human interface technologies with the specific, real world needs of the hospitality industry. Our software was created by people who have stood in the customer’s shoes. We know what our customers need because we know what we needed when we were standing at the hostess desk or taking calls in the sales office. Our software speaks their language, understands what they need moment by moment, and anticipates what they will need down the road.

We know that when we say intuitive, we mean it, and we can prove it.

What makes our software intuitive?

Wednesday, February 17th, 2010

It seems like the word ‘intuitive’ is getting thrown around more and more often. I’ve seen it used relative to medical devices, racing equipment and appliances. And while most of these products are truly intuitive or have intuitive features, there are some companies that make the claim, but fall very short.

Take, for example, some of the other catering and event management software products on the market today. They offer a lot of fancy features, have interfaces that look like other well-known software products, and claim to be easy to use. Many of our customers have tried these products and shared their experiences. Based on their input, intuition may not necessarily be the word they would use to describe the products. Functional? Yes. Easy-to-use? Sometimes. But just because a product is easy to use, doesn’t make it intuitive. What makes software intuitive? I guess that depends on your definition of intuitive.

Let me share what we think intuitive means. Intuitive, to us, means that we understand our customers’ businesses inside and out, top to bottom, and with that knowledge we’ve created a smart software system that is designed to become an integral part of a company’s day-to-day processes. It means we’ve built our software on a proprietary platform that was developed by professionals with years of experience in the design and development of effective user interfaces for high-tech products in a variety of industries. These individuals have an instinctive knowledge of user-centered design processes and, partnered with people that have extensive catering sales and hospitality experience, were able to design a product that incorporates human interface technologies with the specific, real world needs of the hospitality industry. Our software was created by people who have stood in the customer’s shoes. We know what our customers need because we know what we needed when we were standing at the hostess desk or taking calls in the sales office. Our software speaks their language, understands what they need moment by moment, and anticipates what they will need down the road.

Developed using our proprietary platform, our Event Lifecycle Technology™ (ELT) and Smart Reservation Technology™ (SRT) features can do what no other products on the market can do.  The unique, process-driven architecture enables ReServe to anticipate a customer’s next steps and prompts them for the necessary information. The software knows what the customer needs every step of the way and puts the information right at the user’s fingertips where and when they need it. It remembers the details and enforces business practices automatically, so the customer doesn’t have to. That’s what makes our software so powerful – so easy to learn, so effortless to use – so intuitive.

We’d like to think that when we say intuitive, not only do we mean it, but we can prove it. Just ask any of our customers.