The Importance of Partnership

Wednesday, January 13th, 2010

I Googled the word ‘partnership’ and found this definition:  ‘a relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal’.

I love this definition. It says what we feel about our customers and our technology associates.

We’ve been committed, from day one, to being more than a vendor/supplier to a group of nameless, faceless individuals. We work hand-in-hand with our customers to make sure they have the right solutions they need and get the results they expect. We are intimately aware of our customers’ daily operations, ensuring that the product we provide is more than just a disk they install on their hard drive.

The key to this commitment is partnership. We need to work together with our customers to further develop our software in such a way that it continues to meet their changing needs. Partnership helps us to achieve this goal.

Two-way communication is an important part of the partnership. Not only do we need to hear from our customers, but we need to listen to their input. We need to share with our customers and keep them aware of our plans as we move forward. This mutual sharing of information makes all the difference.

When we choose to work with a technology partner, like Meeting Matrix or Club Soft, we keep the same ideas in mind – communication, openness to share and a willingness to listen. We want our technology associates to share similar philosophies and business practices so that the products and services we provide are consistent on all levels.

We believe in partnership. It impacts how we conduct business and how our long-term relationships are established.