The 2011 Comeback

Wednesday, February 2nd, 2011

So, what are your thoughts on 2011 so far? Have you seen an increase in business yet?

Industry experts are predicting growth across the board this year. In its “2011 Restaurant Industry Forecast,” the NRA said the nation’s 960,000 restaurants will see aggregate sales increases of 3.6 percent in 2011, or 1.1 percent in real, or inflation-adjusted, terms. The association also said that operators focused on growth will explore area like mobile applications and social media to expand their reach and grow business.

From customer incentives to online reservation applications to mobile marketing, restaurateurs will be relying more and more on technology to reach a larger audience. Mobile applications and social marketing tools are also changing the way restaurants market to their customers, as well as the way consumers view dining out. According to the NRA, 51 percent of social-media-savvy individuals say restaurants are an essential part of their lifestyle, while 43 percent of all consumers say that.

At ReServe Interactive, we are fully aware of the opportunity presenting itself to our customers and the industry as a whole. Not only are we aware, we are acting on that knowledge to bring the industry new tools to help them reach more customers while preserving their bottom line.

It won’t be long now until we roll-out our latest technology, but in the meantime, we’d like to know…Do you Q?

To read more from the National Restaurant Association, click http://bit.ly/gdwybZ.

Introducing…. Keith Ewell, Strategic Account Manager

Wednesday, June 16th, 2010

Keith joined ReServe Interactive in August of 2005 as an Account Executive, and is currently in the position of Strategic Account Manager, which he admits is a pretty fancy title for a sales guy!  Keith was drawn to ReServe because his position allowed him to couple his five years of experience in the restaurant industry with his 17 years of consultative sales experience, helping hospitality professionals understand and choose effective technology solutions to solve operational issues and take their businesses to the next level. By his own admission, Keith LOVES his job!

Keith grew up in Vacaville, California and began his love of the hospitality industry at the Nut Tree, a landmark restaurant group.  Corporate giant, Chevron, soon lured Keith to San Francisco with the promise of higher income, benefits and “normal” hours.  Ten years later, Keith tired of being “normal” and returned to his one true love, hospitality, joining Paragon, which operated three restaurant concepts nationwide.  At Paragon, Keith was part of a team that travelled to under-performing stores and implemented new service standards and menu concepts, optimized systems and successfully moved the bottom 30 percent into the top 25 percent across the brand.

From there, Keith began his sales career where he found he enjoyed helping people navigate the labyrinth of technology solutions, and seeing their eyes light up when they realized how much easier their lives could be.

When he’s not busy doing demos and servicing clients, Keith enjoys playing golf, collecting fine wine, reading and playing more golf!

“It was a pleasure to work with Keith; he provided the needed info clearly and concisely and was more than willing to provide the referrals necessary to insure our continued partnership for the next year, overcoming a proposed change to the competition. Keith should be considered a valued asset to your operation.” Rita Norman, Holiday Inn Hotel – Odessa