What’s your unique selling proposition? What makes you different?

Wednesday, May 26th, 2010

There are a lot of event management and dining reservation products on the market today, all claiming to do pretty much the same thing. You’ll see words like ‘efficiency’, ‘productivity’, and ‘money saving’ thrown around like birdseed in Central Park. But how many of those companies can back up those words with real action?

At ReServe, we know that there is no other product on the market that does exactly what our product does. Our technology platform is proprietary and entirely unique with intuitive features like our Event Lifecycle Technology and Smart Reservation Technology. We offer both dynamic catering & event management and dining reservation & table management software modules that were designed to easily integrate with one another to provide a comprehensive tool for users to manage all functions with one product. Not to mention more than 20 add-ons or interfaces that range from room diagramming to no-fee online dining reservation capability.

Most of all, our people help us stand out above the crowd of software providers. We still believe in a good old fashioned handshake, a voice on the other end of the line and customer service that goes above and beyond at a time when it seems to have fallen by the wayside.

We know who we are, what we do and why we do it best. Do you know your unique selling proposition? What makes you rise above the rest?

What makes our software intuitive?

Wednesday, February 17th, 2010

It seems like the word ‘intuitive’ is getting thrown around more and more often. I’ve seen it used relative to medical devices, racing equipment and appliances. And while most of these products are truly intuitive or have intuitive features, there are some companies that make the claim, but fall very short.

Take, for example, some of the other catering and event management software products on the market today. They offer a lot of fancy features, have interfaces that look like other well-known software products, and claim to be easy to use. Many of our customers have tried these products and shared their experiences. Based on their input, intuition may not necessarily be the word they would use to describe the products. Functional? Yes. Easy-to-use? Sometimes. But just because a product is easy to use, doesn’t make it intuitive. What makes software intuitive? I guess that depends on your definition of intuitive.

Let me share what we think intuitive means. Intuitive, to us, means that we understand our customers’ businesses inside and out, top to bottom, and with that knowledge we’ve created a smart software system that is designed to become an integral part of a company’s day-to-day processes. It means we’ve built our software on a proprietary platform that was developed by professionals with years of experience in the design and development of effective user interfaces for high-tech products in a variety of industries. These individuals have an instinctive knowledge of user-centered design processes and, partnered with people that have extensive catering sales and hospitality experience, were able to design a product that incorporates human interface technologies with the specific, real world needs of the hospitality industry. Our software was created by people who have stood in the customer’s shoes. We know what our customers need because we know what we needed when we were standing at the hostess desk or taking calls in the sales office. Our software speaks their language, understands what they need moment by moment, and anticipates what they will need down the road.

Developed using our proprietary platform, our Event Lifecycle Technology™ (ELT) and Smart Reservation Technology™ (SRT) features can do what no other products on the market can do.  The unique, process-driven architecture enables ReServe to anticipate a customer’s next steps and prompts them for the necessary information. The software knows what the customer needs every step of the way and puts the information right at the user’s fingertips where and when they need it. It remembers the details and enforces business practices automatically, so the customer doesn’t have to. That’s what makes our software so powerful – so easy to learn, so effortless to use – so intuitive.

We’d like to think that when we say intuitive, not only do we mean it, but we can prove it. Just ask any of our customers.