The Success of Private Dining
Thursday, February 17th, 2011
We have a long list of restaurant customers who offer private dining space to their patrons. These restaurants have found a way to take full advantage of the unique opportunity private dining brings to expand their customer base and boost their bottom line.
For example, McCormick & Schmick’s Seafood Restaurants, Inc., one of the country’s leading seafood restaurants, offers on-site private and semi-private dining space across more than 90 locations. To support the company’s newly implemented National Accounts Program and accommodate its growing on-site catering and event management needs, McCormick & Schmick’s selected ReServe Anywhere®, our web-based Catering & Event Management software.
ReServe Anywhere provides McCormick & Schmick’s national and on-site event sales staff with 24-hour access to real-time event and customer information in a centralized database, as well as streamlined local and global reporting tools.
“With ReServe, we have successfully launched our National Accounts Program, an initiative that was critical to growing our business,” explains Becky Dielschneider, National Director of Catering. “Now we have the productivity tools in place to streamline local and national event processes and maximize our banquet and private dining dollars.”
In addition to what the software has allowed them to do, they’ve mastered the art of exceptional customer service. While our products do things like help them manage their group reservations and repeat customers; control their seating inventory; or coordinate and manage labor resources, they restaurants have carefully selected customer-oriented employees that know exactly how to create unique dining experiences that include the perfect combination of service and personal attention.
While we provide an efficient way for them to manage operations, gather valuable customer data and market to their customer base, McCormick & Schmick’s has figured out how to combine the comprehensive functionality of our software with their superior customer service offering to build a profitable and growing private dining business.
To learn more about the ReServe Interactive and McCormick & Schmick’s partnership, click here.
