Shenaniganz, Rockwall and Greenville Texas

Having both event management and CRM in one system creates huge efficiencies for us. Without it, we'd spend much more on labor and have less business.

Parker Coddington
Co-owner and partner

Shenaniganz, northeast Texas’ premier eater-tainment destination with locations in Rockwall and Greenville, Texas, provides guests with a variety of attractions including bowling, go-carts, a jump zone, an arcade, lazer tag, billiards, shuffleboard and more. They feature full food & beverage service from its onsite restaurant, Rozie’s Grill. From Rozie's, they provide in-house catering for parties and events of all kinds including holiday parties, corporate events, fundraisers, church and civic events, and birthday parties for kids of all ages. Since opening its doors, Shenaniganz has used ReServe Interactive's Catering & Event Management software to streamline and manage the event sales process from inquiry to invoice, execute onsite events, manage in-house catering functions, and book banquet room and lane reservations.

"With mobile accessibility, e-signature and e-payment capabilities, we can remind people to sign a contract or pay for their event on the fly, making it easy for them to do business with us and creating time savings for our sales staff. Soon we’ll be able to measure even greater efficiencies that will free us up to sell more and spend more time with our guests."
Parker Coddington

The Challenge

Parker Coddington, co-owner and partner at Shenaniganz, employs five people who are responsible for selling and booking birthday parties and for overseeing an event staff of 20 to 25 people. Two more full-time salespeople and one parttime sales person book large group events and work with an operations staff that manages day-of events. With well over 75,000 square feet of space and more than 2,500 events taking place annually, Coddington needed a software system that was robust enough to manage all of the moving parts associated with their event business.

"“We needed one dynamic system that would help us execute and report on all of our events, as well as give our sales people the tools to market, sell and book our birthday party packages and large group events," says Coddington. "We also needed a tool that would allow us to provide accurate availability and reservation lengths to anyone inquiring about booking a lane."

Shenaniganz, Rockwall and Greenville Texas
Other entertainment center customers of ReServe include:
Pinstripes, Inc. / Splitsville Entertainment / GameWorks Entertainment / Frank Theatres CineBowl & Grille / Tavern+Bowl