The Power of the Light Bulb

03/05/2015 by ReServe Interactive

LightbulbHave you ever been in a situation where things are moving along, the information or experience is just what you expected and then, out of the blue, you hear or see something that makes you stop in your tracks? Have you ever had a light-bulb moment? A moment of clarity that changed your perspective, your attitude or the way you did something moving forward?

We want all of our customers to experience that kind of moment when they are using our software. We want them to be blown away with every single click of their mouse.

We do hundreds of live demos every year with prospective customers and there is always a moment during the demo when we hear someone say “Really? I can do that?” or “Wow! That was so easy.” Today, we know that more than two-thirds of prospective customers who participate in a live demo will purchase our software within 60 days and stick with it for the long haul. Why? Because they’ve seen that our software provides light-bulb moments on a regular basis and it has changed the way they do business.

When the CEO of a multi-unit restaurant group can log in from his home office at 1:30 in the morning and see a revenue summary across all 80 of his restaurant sites, as well as comprehensive booking information for the upcoming holiday weekend and details on the restaurant’s latest marketing initiative, the power of the light-bulb moment abounds.

Have you experienced your light-bulb moment?

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